In what could be a pioneering move, SoundCloud has announced that all SoundCloud Go+ subscribers will soon be able to stream the platform's massive catalog directly to leading DJ software.
SoundCloud has partnered with Native Instruments, Serato, Virtual DJ, Hercules, Mixvibes and DEX3. And that means paying subscribers will be able to stream any of the platform's 190 million tracks for on-the-fly mixing.
Clearly, this is a move aimed at bolstering SoundCloud's monetization, which has struggled in the past. And it could help SoundCloud compete with other paid streaming services like Spotify and Apple Music.
No details as to exactly how this ambitious partnership will work have been released, but a statment from Chief Executive Officer at SoundCloud Kerry Trainor said:
"SoundCloud is committed to empowering creators with the best tools and resources to grow their careers, which is why we are excited to partner with these leading companies to help DJs take their workflow to the next level. Through these partnerships, DJs will have the largest, most diverse streaming music catalog ever assembled instantly accessible within the tools they use every day.”
SoundCloud Go+ is currently available for $9.99 per month. The rollout of this new partnership will start at the beginning of 2019.